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In today’s fast paced world everything is changing. The Internet is not what it was ten years ago and with the appearance of Web 2.0 new doors have been opened allowing different elements of interactivity into web design.

Internet users want to interact with the website they are visiting; they want to be active and to get involved.

Technologies and techniques have been developed to meet the ever growing and changing need for interactivity.

Javascript is one of the web developing technologies that enables web elements to interact. JavaScript can help you change the effects of your navigation or show and hide different content or links. JavaScript can be used for form validation, calendars, menus and navigation.

Ajax (Asynchronous JavaScript and XML) is another form of Javascript that enables the client side page to communicate with the server without the need of refresh. Google has implemented this technology in their maps, email and other tools they offer.

Flash has become another name for interactivity in website design. The conventional non-static elements have been replaced with flash that interacts with the user. Websites will use flash elements for their navigation, header and/or banner ads. Video streaming and music players are becoming more and more popular and easy to use. Statistics show that over 95% of computers now have Macromedia Flash Player installed on their computer.

Interactivity in web design can be classified in two categories:

Single user interaction
Multi user interaction
Single user interaction is about engaging users in spending time on your website by displaying the content in an attractive way. Examples of single user interaction we find in smooth transitions between slides powered by both flash and jQuery for a slick design, intuitive and visually attractive user interface, browsed content such as photo galleries and product portfolios etc. (

On the other hand multi user interaction is about allowing your site visitors to interact with each other. Some examples of multi user interaction that are found today are in the form of social networking sites, forums, blogs, polls etc. (

Interactivity attracts users attention, brings excitement, makes them unique, keeps users interested and ensures that they have a memorable experience visiting the website.

Interactivity in web design will continue to evolve. Every day new ideas and intriguing ways of capturing the audience attention come to life.