Sweets Packaging Project ← Back to the portfolio
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- Branding
BRIEF
A major confectionary manufacturer is introducing onto the already saturated market a new ‘sweet’ aimed at both sexes. A fun and colourful look is required to attract a market of children aged 5-12. You are asked to devise a brand name and select appropriate typefaces/styles and colours in developing your product. Using your product design as a starting point, re-work the design into a FOH display case / box / stand. You should use your design as an ‘Identity’ on which to build all other aspects of the packaging and advertising. This time you should be able to use more complex forms of flat design to 3D realization.
Software used: Illustrator, Photoshop
