Interactivity in web design
In today’s fast paced world everything is changing. The Internet is not what it was ten years ago and with the appearance of Web 2.0 new doors have been opened allowing different elements of interactivity into web design.
Internet users want to interact with the website they are visiting; they want to be active and to get involved.
Technologies and techniques have been developed to meet the ever growing and changing need for interactivity.
Flash has become another name for interactivity in website design. The conventional non-static elements have been replaced with flash that interacts with the user. Websites will use flash elements for their navigation, header and/or banner ads. Video streaming and music players are becoming more and more popular and easy to use. Statistics show that over 95% of computers now have Macromedia Flash Player installed on their computer.
Interactivity in web design can be classified in two categories:
Single user interaction
Multi user interaction
Single user interaction is about engaging users in spending time on your website by displaying the content in an attractive way. Examples of single user interaction we find in smooth transitions between slides powered by both flash and jQuery for a slick design, intuitive and visually attractive user interface, browsed content such as photo galleries and product portfolios etc. (jp3design.com metalabdesign.com wonderwall.msn.com)
On the other hand multi user interaction is about allowing your site visitors to interact with each other. Some examples of multi user interaction that are found today are in the form of social networking sites, forums, blogs, polls etc. (meebo.com profile.ea.com wikipedia.org wordpress.org)
Interactivity attracts users attention, brings excitement, makes them unique, keeps users interested and ensures that they have a memorable experience visiting the website.
Interactivity in web design will continue to evolve. Every day new ideas and intriguing ways of capturing the audience attention come to life.